The Daily Mail is running 12-15 GEO tests across the US, UK, and Australia to track AI citations and create bespoke branded content ahead of a 2027 launch (Jessica Davies/Digiday)

Jessica Davies / Digiday: The Daily Mail is running 12-15 GEO tests across the US, UK, and Australia to track AI citations and create bespoke branded content ahead of a 2027 launch — The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official…